WATCH: How to Win on Social Media in 2026
- James Hickson
- May 1
- 1 min read
Social media in 2026 is an order of magnitude different to what it was in 2024 and even early 2025.
But the way brands still show up on socials is to create content that (i) talks about themselves ALL the time (ii) tries to sell their products ALL the time (iii) misunderstands how people use social media these days.
In this online talk, James Hickson (Brand Director at Brand Hackers) and Laura Hartley (Head of Social at Brand Hackers) unpack how social media has changed, what people want from brands and dive into all things content series, social shows and other ways to win on social media in 2026.
Covered in the talk:
How TikTok & Covid changed our social media consumption habits
Why entertainment, not selling is the key to winning
The mindset shift that brands need to embrace modern social media
Frameworks that are working right now - from signature content series, to episodic content to building out full channels.
How you can get started pivoting your brand to a more social media native approach
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