RECORDING: How to make employee generated content (EGC) work for your brand

Employee Generated Content (EGC) is one of the hot marketing trends of 2026. If it's not in your marketing plan - you need to watch this webinar in which we break down:

• What is and isn't EGC

• How brands can incorporate into their marketing strategy

• How to get your team to embrace building their personal brands

• Best practise examples from brands nailing it

We're joined by Mitch Lee who's built a great personal brand that has had a direct positive impact on his employer's business, whether through lead and sales generation or wider profile building.

If you missed it, don't worry - you can watch the replay below (and see our key takeouts below that)

https://www.youtube.com/watch?v=7-J8h0dW8I0

Key Takeouts from the Employee Generated Content Webinar

1/  Attention is king but it’s harder and harder to cut through with branded content alone - this is where the power of your team come in. Them showing up and sharing their experiences, points of view etc. gives a whole new dimension to your brand that people love to see.

2/ People buy from people - an age old adage but still so true. When consumers can see the people behind the brand, from the founder down it builds a deeper connection to the brand and makes them more likely to buy.

3/ LinkedIn is a very easy platform for people to get started. It’s free, majority text based and the algorithm is still quite friendly meaning you can get disproportionate reach to follower number. Plus because only 1% of people post, it’s really not that easy to stand out by simply showing up.

4/ The best sort of EGC is content written in the employee’s own voice about what they choose, which has some link to their company or industry but isn’t just parroting company lines. If your team are passionate about their industry - this shouldn’t be hard!

5/ Getting teams to start posting is hard so follow this advice:

• start small - 1-3 people in your team who can act as EGC champs. 

• give them a clear structure to follow (i.e. prompts to spark post ideas, not telling them what to write)

• Put them in an accountability group to spur each other on & share best practices

• Share the wins that come from posting with the wider company so people can see it’s impact

• Gamify & incentivise those that get involved - prizes work!

6/ Follow the best in your industry to see how they’re showing up and just do your version.

Brand Hackers runs workshops for companies who want to embrace both founder and employee generated content. If you'd like to find out more - get in touch.

What’s next?

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