Take a nosey at a few of our amazing team
We’re a team of marketers who actually like marketing. We’ve built brands, grown businesses, and made big things happen. Meet some of the people behind the results who are ready to do the same for you.
Meet our founder, Lottie
Brand Hackers was the happiest accident.
As a fractional Marketing Director, I kept running into the same challenges. Either no one executed my thinking, I was an expensive doer, or I managed junior teams I wouldn’t have hired. So I built my own and started renting it to brands. The impact was instant.
I am obsessed with how to grow brands - not just the strategy and execution but the people and the culture too. Across Up Talent, Up World, and Brand Hackers, I help brands scale with the right strategy and team. Honestly, I have the best job in the world.
The only marketing email worth opening
We won’t spam you. We won’t send you generic “insights” you could get from AI LinkedIn gurus. We'll send you actual marketing advice that works for free (with zero corporate cringe).
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Meet some of our team
Chessie Samler
Head of Marketing
A little about them:
From Sony Music to leading HelloFresh's global brand, Chessie has a knack for turning great ideas into standout brands.
With experience in Harvard Business School incubators and shaping some of the world's most recognisable businesses, she's an expert at helping brands define their position and build an audience that sticks.
James Hickson
Account Director
A little about them:
James has led commercial growth for BrewDog, Innocent Drinks and Brand Hackers. A founder and advisor, he's helped challenger brands scale fast, from new market launches to strategic partnwerships.
Whether securing retail space or driving sales, James makes brands bigger, bolder and more profitable.
Will Tinson
Commercial Director
A little about them:
Will has over 10 years of experience in marketing agency leadership roles, including client strategy, sales and most recently, Managing Director of a full-service creative agency.
Will has delivered hundreds of successful marketing projects and campaigns across both DTC and B2B marketing, working with the likes of Panasonic, RingGo, and Sanofi before joining Brand Hackers to lead our growth strategy.
Zoe Wulfsohn-Dunkley
Brand Strategist
A little about them:
Zoe spend nine years at Camden Town Brewery, turning it into a household name before moving on to Caravan Restaurants & Coffee Roasters and H!P Chocolate.
If you're looking to build a cult brand, Zoe is the expert who can make it happen.
Genevieve Prince
Senior Brand Marketing Manager
A little about them:
From Gousto to Mindful Chef, Genevieve has worked at the heart of fast-growth DTC brands.
She's an expert in brand partnerships, ambassador programmes and positioning brands for scale, making sure they stand out in crowded markets.
Héloïse Wormleighton
Brand Manager
A little about them:
Héloïse has shaped brand strategies for some of the biggest names in FMCG and food, including G Spot, MyCookieDough, Olly's and Livia's.
She blends consumer insights, storytelling and brand positioning to create marketing that sticks, helping brands build loyalty and expand into new markets.
Lizzie Bielicki
Senior Social Manager
A little about them:
Lizzie started in editorial at John Lewis before leading social at Deliciously Ella, bringing their podcast to YouTube and adding 165k+ views to the brand.
With experience across Women's Health, Luminary Bakery, and Puresport, she's the go-to for impactful social and content strategies.
Emma Harrison
Brand Marketing Executive
A little about them:
Emma blends brand strategy, CRM, and content marketing to help brands tell their story in a way that drives results.
She's worked on Union Coffee, Here We Flo, Wednesday's Domaine and Hammer Films, ensuring marketing strategies translate into buisness impact.
Abigail Kempson
Senior Social Executive
A little about them:
From Up Club and GUNNA Drinks to Pukpip and Toast Brewing, Abigail thrives on making challenger brands impossible to ignore.
She creates scroll-stopping content that connects brands with their audiences.
Lizzie Staiano
Senior Marketing Manager
A little about them:
Lizzie has made a career out of making challenger brands unmissable.
From launching a trail mix brand into the UK's five major retailers to working with Who Gives A Crap, Della Vite Prosecco and Hammer Horror Films, she knows exactly how to position brands for high-impact growth.
Pam Macaulay
Senior Growth Manager
A little about them:
Pam has spent over a decade helping DTC brands scale fast.
Whether it's TRIBE, Lucky Saint, Elizabeth Scarlett or Here We Flo she specialises in subscription models, data-driven marketing, and finding the right formula to grow revenue sustainably.