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Take a nosey at a few of our amazing team

No, we're not a bunch of freelancers. We're a team of hand-picked marketers from brand backgrounds who are hired by us, trained by us and mentored continuously as they help brands grow the Brand Hackers Way™.

Meet our founder, Lottie

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Brand Hackers was the happiest accident.

As a fractional Marketing Director, I kept running into the same challenges. Either no one executed my thinking, I was an expensive doer, or I managed junior teams I wouldn’t have hired. So I built my own and started renting it to brands. The impact was instant.


I am obsessed with how to grow brands - not just the strategy and execution but the people and the culture too. Across Up Talent, Up World, and Brand Hackers, I help brands scale with the right strategy and team. Honestly, I have the best job in the world.

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Two women baking at the Luminary Bakery
Baking tray at the Luminary Bakery

As we grow, we give back

Sambhali Trust three women
Sambhali Trust child
Lottie outside Luminary Bakery
Sambhali Trust woman working
Two women with Luminary Bakery aprons
Lottie and Hope with women in India

At Brand Hackers, we believe business should be a force for good. Growth isn’t just about increasing revenue or scaling a brand, it’s about making a real impact. That’s why 2% of all our revenue goes towards supporting women facing systemic barriers.

The only marketing email worth opening

We won’t spam you. We won’t send you generic “insights” you could get from AI LinkedIn gurus. We'll send you actual marketing advice that works for free (with zero corporate cringe).

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Ready for us to hack your brand next?

Meet some of our team

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James Hickson

Account Director

A little about them:

James has led commercial growth for BrewDog, Innocent Drinks and Brand Hackers. A founder and advisor, he's helped challenger brands scale fast, from new market launches to strategic partnerships. 


Whether securing retail space or driving sales, James makes brands bigger, bolder and more profitable.

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Will Tinson

Commercial Director

A little about them:

Will has over 10 years of experience in marketing agency leadership roles, including client strategy, sales and most recently, Managing Director of a full-service creative agency. 


Will has delivered hundreds of successful marketing projects and campaigns across both DTC and B2B marketing, working with the likes of Panasonic, RingGo, and Sanofi before joining Brand Hackers to lead our growth strategy.

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Laura Hartley

Social Marketing Lead

A little about them:

Laura has 15 years experience leading social and influencer strategy for some of the best loved brands, films and destinations. She's a creative with a commercial eye who delivers social campaigns with real purpose!

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Lauren Bissett

Growth Lead

A little about them:

Our Growth Lead Lauren really makes growth feel effortless.


Whether she’s scaling revenue for DTC brands like OceanSaver, Old Spike Roastery or VetBox, or project-managing website builds for Spill Tea and Chillhop Music, she leaves no stone unturned to get acquisition and retention strategies firing.

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Emily Penner

Brand Lead

A little about them:

Emily ran her own brand and marketing strategy consultancy, Penner Collective, having spent over five years working as a fractional CMO for high-growth businesses.


Before that she built and led channel marketing at Oxford University Press across six continents.

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Genevieve Prince

Senior Brand Marketing Manager

A little about them:

From Gousto to Mindful Chef, Genevieve has worked at the heart of fast-growth DTC brands. 


She's an expert in brand partnerships, ambassador programmes and positioning brands for scale, making sure they stand out in crowded markets. 

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Tom Kirby

Brand Manager

A little about them:

Tom is a go-to for FMCG challenger brand marketing, having worked on the likes of Who Gives A Crap, Genius, MOJU and Little Dish.


As a Brand Manager, he has worked on 7 NPD launches, a brand launch into Belgium, and achieved 16 award wins for Little Dish in one year.

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Héloïse Wormleighton

Brand Marketing Manager

A little about them:

Héloïse has shaped brand strategies for some of the biggest names in FMCG and food, including G Spot, MyCookieDough, Olly's and Livia's.


She blends consumer insights, storytelling and brand positioning to create marketing that sticks, helping brands build loyalty and expand into new markets. 

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Emma Harrison

Senior Brand Marketing Executive

A little about them:

Emma blends brand strategy, CRM, and content marketing to help brands tell their story in a way that drives results. 


She's worked on Union Coffee, Here We Flo, Wednesday's Domaine and Hammer Films, ensuring marketing strategies translate into buisness impact. 

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Katie Wood

Brand Executive

A little about them:

Katie has spent 7 years marketing FMCG brands with a purpose, from RE:NOURISH to The Fairtrade Foundation.


At Fairtrade she led corporate partnerships with major UK retailers, turning certification commitments into real commercial campaigns, and she's brought that same rigour to our brand team ever since.

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Emily Rawson

Copywriter

A little about them:

Emily writes across our Self Space and Hammer Films accounts, having freelanced for agencies including The Social Shepherd and 20ten Creative before joining full-time.


Her copywriting has landed on campaigns for Disney, Pixar and Cadbury's, and she even helped pitch and win new business for Pixar's Elio.

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Holly Kane

Head of Growth

A little about them:

Holly has spent over a decade scaling premium D2C brands across beauty, wellness, jewellery and consumer goods industries.

She's built and led high-performing teams, managed multi-million-pound budgets, delivered VC investment strategies, and scaled brands like AKT London, LILY & ROO and Little's coffee in both the UK and US markets.

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Shannon Osbourne

Senior Growth Manager

A little about them:

From scaling a start-up agency from scratch to leading global campaigns for Fortnum & Mason and Neom, Shannon knows how to make brands grow.


With seven years in D2C under her belt, she blends sharp strategy with hands-on execution, just as confident in the boardroom as she is in the ad account. Whether it’s FMCG or subscription, big budgets or scrappy ones, Shannon makes every penny punch above its weight.

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Will Pitts

Senior Growth Marketing Manager

A little about them:

Paid media and growth have been Will's world for over a decade, most recently as Growth Manager at Inside Travel Group (a certified B Corp) and Associate Director of Media at Dialect.


He's led media teams across performance strategy and campaigns, turning ad spend into results that matter.

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Jean-Luc Hepburn

Performance Marketing Manager

A little about them:

Jean-Luc is a Performance Marketing Manager who lives and breathes growth. He’s worked with 20+ challenger brands including Wednesday’s Domaine, JUX and Untangle Grief. 


From paid media strategy to killer creative, Jean-Luc helps brands scale with no fluff, just results.

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Adelle Ansara

Senior Growth Executive

A little about them:

Adelle is a Growth Exec who thrives on solving digital puzzles. 


She’s worked with brands like Wilton London, Jeroboams and ONE LDN, managing everything from paid search and social to creative briefing and customer journey mapping.

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Zoe Lacey

Senior CRM Manager

A little about them:

Zoe is a CRM expert who balances design and strategy like a pro. With 10+ years of experience across DTC, B2C, and B2B brands, she builds email flows and campaigns that don’t just look good, they perform. 


Whether launching a new product or driving retention, Zoe makes every email count.

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Kendra Butler

CRM Executive

A little about them:

Kendra is a seasoned CRM executive with a passion for all things email. With over four years of experience driving retention for DTC brands, she thrives on turning first-time buyers into loyal customers. 


An avid learner and experimenter, Kendra jumps at every opportunity to A/B test new strategies and content, always seeking ways to optimise performance and expand her expertise.

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Jenna-Leigh Dolpire

CRM Executive

A little about them:

After six years at graze (part of Unilever), most recently as DTC Partnerships Manager, Jenna-Leigh has become Klaviyo certified and part of our CRM team.


Jenna brings her hands-on digital marketing know-how to every email campaign she builds.

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Ellie Mcgreevy

CRM Executive

A little about them:

Ellie joined our CRM team straight from Myprotein, where she ran Move Club events with brands like PUMA and HYROX, pulling in crowds of hundreds from Manchester to Chicago.


She's swapped finish lines for email flows, bringing the same energy and organisation to every campaign she builds.

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Dani Houdet

Social Media Manager

A little about them:

Dani is a Social Exec who knows how to make content stick. Food is her thing she’s worked with Urban Legend and Folc and she also manages Lottie Unwin’s TikTok. 


Whether it's video editing, trend tracking or influencer wrangling, Dani keeps brands fresh and relevant.

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Zainab Faizal

Social Media Manager

A little about them:

Zainab has been a content creator since 2017, working with over 100 brands including Jellycat, Lookfantastic and Primark, and even featuring on Channel 4.


She brings that same content-first, aesthetics-with-ROI mindset to every account she manages at Brand Hackers.

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Rhiana Sinclair

Social Media Manager

A little about them:

Rhiana joins us from The Social Shepherd, an award-winning social agency, where she worked her way up from exec to manager on accounts like UNIQLO and Zalando.


She's all about strategy with substance, making sure every post earns its place in the feed.

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Robin Paton-Copley

Social Media Executive

A little about them:

Robin is a content creator and storyteller with a passion for crafting engaging narratives that resonate. She began her career developing TV show concepts for major platforms including Amazon, Netflix, and the BBC, before diving into the start-up world. 


She's an expert at adapting to new brand voices, speaking to audiences vastly different from her own and creating content that delivers real value. Whether building ideas from scratch or working to a brief, she brings creativity, insight, and impact to everything she creates.

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Mia Slater

Social Media Executive

A little about them:

Mia is a social media executive, content creator and storyteller with a strong track record of delivering high-performing, gen-z focused campaigns with 5+ years of experience. She began her career at Look Fantastic, working with major beauty houses such as L’Oreal, LVMH, Coty and Unilever, where she helped develop and deliver social-first strategies across TikTok, Instagram and beyond. 

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Chloe Watling

Social Media Executive

A little about them:

Chloe built her career in-house, running social for jewellery brand Bohomoon and fashion label LOVALL before joining us.


At Bohomoon she helped launch a full 360-marketing campaign across the UK to mark the brand's first million orders, and she's brought that same mix of creativity and scale to every brand since.

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Jayden Powell

Social Media Executive

A little about them:

Before joining us, Jayden ran organic social for Netflix UK at Little Dot Studios, leading campaigns like Drive to Survive.


He previously grew MSM's social following by 420% in a single year, working across sport, culture and entertainment brands.

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Hannah Blake

Social Media Executive

A little about them:

Hannah ran her own freelance studio for years, building websites and organic social strategies for clients before joining Brand Hackers.


She's also a qualified sports coach, and reckons the same rule applies on the pitch and in the feed: show up consistently and the results follow.

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