RECORDING: The playbook behind Wednesday’s Domaine’s biggest ever month, with Luke Hemsley (WD founder)
- James Hickson
- Mar 13
- 1 min read
Updated: Mar 20
Brand Hackers have been working with Wednesday's Domaine for a little over 2 years, but in the past 12 months the rate of growth we've driven for their DTC business has been scaling at a crazy pace.
This is the result of strategic & tactical decisions we have made together with the brand and led to this Dry January was the biggest month in their history.
In this online talk, we were joined by Wednesday's Domaine founder Luke Hemsley and Brand Hackers Growth Manager Jean-Luc Hepburn to share some of the key learnings that have helped get us to this point.
Covered in the talk:
The importance of creative strategy when it comes to Meta ads
How to scale creative output with limited resources
What creative diversity actually means and looks like and why it's essential for winning on Meta
How Wednesday's Domaine's preparation over many months put them in the best position to make the most of their peak season of December/January
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