Inside the Brand: How The Curators Unlocked Growth Without Starting from Scratch

You don't always need a rebrand. But you might need a reset that works.

That's what we unpacked live with The Curators and our partners One Good Reason in our latest Brand Hackers webinar. If you missed it, don't worry - the replay is below.

Why this session hit home for so many

Lots of founders are sitting on a solid product and a pretty decent-looking brand, but growth has stalled.

That was the exact challenge facing The Curators. Sales had plateaued. They were in all the right retailers, but something wasn’t clicking. Instead of going quiet or ripping it all up, they did something bolder: realignment over reinvention, and it worked!

The results? Big.

From the moment the new positioning hit shelves:

• +50% sales from the same shelf space on Pork Puffs in Sainsbury’s

• Record-breaking weeks for Biltong in their biggest customer

• Category-leading rate of sale in Waitrose, ASDA and Ocado

• +18% YoY growth in ecommerce sales

• A stronger emotional connection with consumers

And the best part? It wasn’t a flashy rebrand. It was a smart, collaborative shift, strategy, creative and product working together.

The 5 moves that made it happen

We've wrapped it all up in one visual guide which you can download! From resetting the lens on what really resonates, to pressure-testing internal alignment, this isn't a fluff-filled eBook but a practical, founder-focused infographic ready for you to use.

Whether you're stuck in a sales plateau or scaling fast with a bit of a blurry brand story, these are moves you can apply.

Hear it straight from the source

The webinar was packed with honest reflections from the people behind the project:

🎤 Ed Hauck, Co-founder of The Curators

🎤 Debbie Gandee and Hayley Barrett from One Good Reason

🎤 Chessie Samler, Head of Marketing at Brand Hackers

From insight gathering with 8,000 consumers to shifting out of the “functional snacking” rut, this wasn’t a theory-filled case study. It was a behind-the-scenes, metrics-included download of what actually works.

What’s next?

We’re already planning our next session! Sign up to our newsletter to be the first to hear about upcoming events both online and IRL.