PÄRLA: Supercharged retail sales in 6 weeks
CASE STUDY
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Services provided
Campaign Strategy
Creative & Content
Brand & Partnerships
Print Creative
Community Engagement
CSR Alignment
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The challenge
Retail presence without the pull
Getting stocked in Sainsbury’s was a win. But unless the rate of sale shot up the listing was at risk.
PÄRLA needed to become unmissable in-aisle, irresistible to eco-conscious shoppers, and backed by a wider mission people could get behind.
The fix
A movement disguised as a marketing campaign
We built the “Don’t Squeeze the Planet” campaign using retail as the engine but purpose as the fuel:
🌍 Launched the Toothpaste Tube Amnesty, giving people a reason to ditch single-use plastic
🌍 Planted amnesty bins in 190+ dental practices across the UK turning every practice into a mini billboard
🌍 Designed and delivered retail-ready creative that connected emotionally, not just functionally
🌍 Engaged dentists, consumers and eco influencers in a shared goal of removing 1 million tubes from landfill
🌍 Made Sainsbury’s the hero purchase point, tying the mission directly to in-store sales
The impact
From quiet shelves to surging sales
📈 +74% rate of sale growth in Sainsbury’s in just 6 weeks
🛍️ Supported by in-store and digital activations across hundreds of UK locations
🦷 190+ practices stocked campaign materials and joined the pledge
🌍 Brand perception shifted from niche eco-brand to mainstream sustainability pioneer
💬 Campaign reached thousands across TikTok, LinkedIn and Instagram driven by founder storytelling and mission-first messaging
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Why it matters
You don’t need a big budget. You need a big idea
Retail success doesn’t come from sitting pretty on the shelf. It comes from driving demand with purpose, pace and creativity. We gave PÄRLA more than a sales boost; we gave them a movement. And Sainsbury’s noticed.