Gerry Anderson: Scaling Sci-Fi Fandom
CASE STUDY
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Services provided
Paid Social Strategy
Content Strategy
Email Marketing & CRM
Website & CRO
Audience Development
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The challenge
A cult following without a growth engine
The Gerry Anderson brand had legacy love in spades but lacked the modern marketing systems to turn nostalgia into sustainable scale.
Fans were engaged, but the funnel was leaky. Younger audiences weren’t converting, campaigns were inconsistent, and paid social wasn’t pulling its weight.
They didn’t just need more traffic, they needed a marketing machine that could fuel profitable growth without relying on one-off moments.
The fix
Turning fandom into firepower
We introduced structure, clarity and momentum through The Brand Hackers Way. That looked like:
🚀 Revamping paid strategy: tiered launches, refined retargeting and tightly tracked new customer acquisition.
🚀 Building content that actually converted and wasn’t just created for entertainment.
🚀 Aligning email flows with product performance and fan behaviour.
🚀 Launching an upgraded website to streamline path to purchase.
🚀 Optimising every single campaign with a clear commercial outcome in mind.
Every move was about turning legacy brand equity into measurable, modern growth.
The impact
Big numbers, bigger opportunities
🚀 84% increase in ROAS vs aggressive Q4 forecast
📈 +182% revenue YoY from paid alone
🧲 380 new customers in Q4 (more than the entire previous year)
🧠 Email campaigns drove £980k in revenue (up 69% YoY), with newsletter tweaks reversing engagement drop-offs
📹 Content began reaching and converting under-45s (76% of viewers on viral clips were Gen Z/Millennial)
🛒 Checkout CVR hit +60% in Q4, with baseline growth now trending up
From Corgi die-casts to viral TikToks, we helped make Anderson cool again and commercially powerful.
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Why it matters
Legacy alone doesn’t scale. Systems do
This isn’t just another fandom play. It’s proof that with the right structure, content, and commercial focus, even a 60-year-old IP can outperform DTC-first brands.
We helped transform nostalgia into acquisition, and put Gerry Anderson on track to become a true pop culture hub with revenue to match.