LinkedIn Has Changed And As A Founder You Need To Get On Board

If you’re still treating LinkedIn like a digital CV, I have two questions for you;

Why…?

…again why?

LinkedIn has changed, and if you’re using it to dump company updates, repost news or humblebrag about your latest hire, it might be time to stop.

The brands and founders that are actually winning on LinkedIn right now, are the ones starting conversations, not broadcasting announcements. And don’t just take my word for it.

I've been out and about again, this time sitting in on a LinkedIn insider session with Mr LinkedIn himself (Ash Jones of Great Influence) and here’s what I learned:

🔥 The algorithm rewards discussions, not one-way posts.

🔥 Comments matter way more than likes (because LinkedIn is desperate to keep people on the platform)

🔥 Posting more doesn’t equal more reach, but posting better does.

If LinkedIn is part of your brand-building strategy (and honestly, it should be), this is how you can hack it to make it actually work for you.

Stop posting like a brand. Start posting like a person

LinkedIn favours engaging, opinionated, personality-driven content, and so founders who can blend business insights, personal reflections and reactive takes on industry news build way more engagement than those posting company updates.

For example, Ben Whitehead, founder of Spare Snacks doesn’t just talk about his products, he talks about the food waste problem, retail pricing pressure and the challenges of running an indie food brand, and it’s this that gets people commenting.

Your move. Post something people can actually reply to. What’s your industry doing badly? What’s changing? Where are the opportunities? Start there!

Your company page is NOT your biggest LinkedIn asset

Company pages are a necessary evil, but honestly too many people get hung up on them! LinkedIn itself has admitted that founders and employees posting from their personal profiles get WAY more reach than company pages.

According to data from Refine Labs, personal LinkedIn profiles typically generate 2.75 times more impressions and 5 times more engagement compared to company pages.

Take us at Brand Hackers. Instead of spending hours crafting perfect company page posts, we’re putting our time into amplifying our team content instead. Because people engage with people, but also, they’re much more insightful than a couple of carousels!

Your move. If you’re spending more time making “polished” company page posts than getting yourself or your key team members talking, rethink your strategy.

Forget the LinkedIn ‘best time to post’ myths. They don’t matter

Too many founders (and to be honest people in general), still obsess over “the perfect time” to post, but LinkedIn pushes good content for days, not minutes - be patient, your post might pick up traction later than you expect. Minor Figures don't post every day, but when they do, their posts are sharp, concise and actually say something. Quality over frequency, every time!

Your move. Stop worrying about post timing. Worry about posting something worth reading.

Make your posts easy to read (or people won’t bother)

LinkedIn’s algorithm reflects how people engage with content. The best posts hook fast, keep it simple, and invite discussion. TRIP (CBD drinks) write snappy, skimmable posts that grab attention immediately and make

it clear what they want people to do - comment, tag a mate, or share their thoughts.

Your move. Write a strong opening line that hooks people in. Use short, readable chunks and end with a real question that makes people want to engage.

Crack the LinkedIn code

Most brands wish their LinkedIn posts would take off. We help challenger brands actually make it happen, whether that’s building credibility, attracting retail buyers, or creating a community that gives a damn.

If you want LinkedIn to be a real growth tool, let’s talk!

And remember, don't keep this content to yourself! Share it far and wide with other bold brand founders!

Cheers,

Lizzie