Lottie Unwin

We often say, quite simply, that social is social. It’s in the name. And yet so many brands still treat social media as a broadcast channel rather than what it really is: a two‑way relationship between a brand and the people around it.

A smart Growth Strategy makes that ambition real. It starts by understanding the commercial health of the business, the milestones, and the trade-offs that matter most, and then it's fully rooted in what the customer needs.

Most founders waste time trying to fix the wrong thing. It’s not their fault. When you’re in the thick of it, balancing stock issues, sales pressure, and Slack notifications — it’s easy to chase shiny metrics or get sucked into growth tactics that look good in a deck but don’t move the dial. Simple Strategy flips that on its head. It’s about getting laser-focused on the one metric that unlocks disproportionate impact right now