Lottie Unwin

Our goal is to stay in the top 10% of AI users in marketing globally, no matter how steep that learning curve is. This is our honest account of what we believe, what we're doing, and where we think this is all going.

We often say, quite simply, that social is social. It’s in the name. And yet so many brands still treat social media as a broadcast channel rather than what it really is: a two‑way relationship between a brand and the people around it.

A smart Growth Strategy makes that ambition real. It starts by understanding the commercial health of the business, the milestones, and the trade-offs that matter most, and then it's fully rooted in what the customer needs.