Lottie Unwin

Fractional only works if you treat it like a real team, not a subscription. Here's what the people who work with fractional teams every day say actually makes that happen.

Our goal is to stay in the top 10% of AI users in marketing globally, no matter how steep that learning curve is. This is our honest account of what we believe, what we're doing, and where we think this is all going.

We often say, quite simply, that social is social. It’s in the name. And yet so many brands still treat social media as a broadcast channel rather than what it really is: a two‑way relationship between a brand and the people around it.